Background:
A mid-sized logistics operator in the GCC was struggling with rising costs and inconsistent delivery performance. Despite a strong client base, inefficiencies in routing and fleet utilization eroded margins.
Challenge:
Delays risked client contracts. Costs had risen 25% year-on-year. Management lacked real-time visibility into fleet data.
Senatio's Approach:
We conducted a diagnostic across fleet management, order cycles, and vendor contracts. AI-based route optimization and IoT-enabled tracking were introduced. Vendor contracts were renegotiated to align with usage-based terms.
Outcome:
Within six months, costs fell 28%, on-time deliveries improved to 96%, and fleet utilization rose by 35%. The company regained competitiveness and expanded to two new geographies.
Lesson:
Digital adoption in logistics is no longer optional. Operators who deploy AI early build a defensible advantage.
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